Acru Case Study

Overview

The objective of this project was to create a money saving app, to help people save quickly for a big purchase or expense.

The Project:

Acru is a mobile app to aid an individual in saving for a specific life goal or need. It links to their bank accounts to give real time feedback on their income, spending, and savings, so they can reach their goals quickly and easily.

Role: Fleshing out app, User testing, branding, wireframes, prototyping, and all UI design.  

Tools: Figma

Timeline: 4 weeks

Problem:

Not everyone is great with money. Saving for a goal with a major price tag can feel daunting and leave you feeling like you have no idea where to begin. Also, not everyone has the time or the additional means to hire someone to help with financial planning. There needs to be an easy, reliable, fast way to plan and save for life’s big and small events. 

Solution:

Acru was made to make saving for goals easy, safe, and fun. It goes wherever the user goes and links to their bank accounts. We give the user real-time feedback on their income and provide tips based on spending trends and daily habits to help the user achieve their goals faster. All in a secure, approachable package. You don’t have to be a financial guru when you have Acru to guide you.

Process:

After nailing down the problem and solution I began by mapping out a user journey to guide the creation of my wireframes. From there I sketched ideas for the fundamental screens. After some review, low-fi wireframes were created in Figma and tested with a handful of individuals. I adjusted my wireframes based on user feedback, to create the hi-fi wireframes for the final.